What Role Does Facebook Play In Your Marketing?

The way Facebook is dominating our lives and the world of social media, it sometimes feels like it is the only ad platform available on internet. But Facebook is actually a rapidly growing, small and effective part of digital marketing. The question is how exactly Facebook ads suit your overall digital marketing strategy? Well! It is all about the way a Facebook ads agency utilizes Facebook marketing tools for your business. It also depends on other factors including your budget, your brand and industry.

Here is how Facebook can be used to attract more audience and Boost sales.

Brand awareness

You surely know that Facebook is the first stage of digital marketing where you can effectively introduce your services or products to the audience. Therefore, your basic interest and responsibility should be to satisfy your very first customer who approaches you through Facebook link of your business. If you successfully satisfy your customer, he/she will spread positive views about your services or products. It is actually a chain marketing that can be quickly carried out, and of course, this is an incredible way to get market response for your business.

It must be kept in mind that if you want your brand to stay and rule in the market for a long time, then you should trust on “chain system marketing” and this is possible only through efficient usage of social media, especially Facebook.

Effective distribution of content

The fantastic growth of modern technology has changed the entire concept of marketing—from shoes to belts, from wedding plans to honeymoon tours, everything is happening on the fingertips with the power of internet and social media. This idea even applies to small businesses with smaller number of audiences—like B2B (business-to-business) companies. In this concern, some top Facebook ads agencies are a great example. They use Facebook for targeted paid circulation of our business content and allow us to reach potential customers and grow our audience efficiently.

The advantages of quizzes

As per the surveys conducted lately on effective digital marketing services, all the digital marketing specialists, who experimented with quizzes competition, were able to receive the best and effective results from this procedure. There are many people, who have undergone through this technique and successfully grabbed attention of their targeted audience. If once your brand gains the recognition of the targeted audience so it means your most weighty task has been conducted.

You only have to make it a part of your digital marketing campaign, and you will witness amazing changes quickly. Moreover, you will get lots of traffic on your account. People will enthusiastically take part and will enjoy the quiz competitions. Bit by bit, you will be able influence them and convert them into your leads. It is simple and quick! Win their trust, build strong relationships and there you go!

So on Facebook you can quickly introduce your brand to larger audience. If they get interested in your services or products, they will buy them and will come back to you if you the quality of your services/products win their hearts.

Ace Facebook Ad Designs 101

Do you intend to create a Facebook ad design? Or do you want to brush up your knowledge? Unless you are planning on hiring a good Facebook agency, Here are the 101’s to help you.

Personalization, personalization, personalization,

You can’t talk about digital marketing tips without mentioning personalization. It is that important.

No one likes a sales-ey advertisement; people demand content specially tailored to their needs. Whether it is a blog post, a marketing email, or an advertisement – personalization is the foundation.

Your Facebook Ad design must target a specific type of people to bring in quality leads. People feel frustrated when they get generic content. When you create your Facebook ads, be upfront about who you want to target.

Gender? Industry? lifestyle?

Pair this with Facebook’s audience targeting filters to get the best results.

Test for the best

One size never fits all. Nothing is set in stone.

For each campaign that you launch, the best practice would be to test multiple designs. Test each element at a time so that you can combine only what really works to pack a powerful punch.

This is the surest way to find a winning solution.


Give proof of your credibility to your audience. A whopping 84% of your audience trusts online reviews and testimonials as much as a personal recommendation. Use this to your advantage by quoting a favorable review in your Facebook marketing campaign.

Know when to strike sentiments and rationale

Human beings like to think they can make purely logical decisions, but behind most logical decisions there is emotional benefit linked too.

Thus, every good ad designer knows just where to strike the appropriate balance between sentiments and rationale.
For example, a jewelry advertisement will mostly appeal to the emotions of women by looking either aesthetically pleasing or claiming to be the most sought-after piece. But this paired with a logical incentive like a discount will fare even better.

Give heed to ad placement

Facebook offers different ad placements, and this option is there for a reason. Depending on the goal you intend to achieve with your ad, you may select one of the following placement options. Prices for each placement vary.

  • Mobile newsfeed
  • Desktop newsfeed
  • Desktop right-hand side column

Don’t be too far-fetched

It is important to incentivize your paid social ads but you must know where to draw the line. For instance, if your startup business claims to guarantee huge profits in an extraordinarily short amount of time, no one’s going to believe that. Instead, your ad will start to look like click bait.

Highlight the merits of working with your company, but make sure to not overdo it

Color psychology for the win

85% of consumers claimed, according to this infographic, color to be the primary factor when purchasing a product. In fact, we know colors evoke certain emotions too.

So, a good Facebook agency will design a Facebook ad for you keeping this and all other factors mentioned, in mind.


Advantages And Disadvantages of AI

The era of Artificial Intelligence is upon us and it has only begun. Although it was around for decades, artificial intelligence has been incorporated into our devices only now. Fingerprint sensing, voice recognized searches, facial recognition, VR, IoT – we are deep into AI already.

The ease and comfort that comes along with AI are undeniable; and so are the disadvantages. Let us take a look at the reality of AI and answer the question, will its merits be enough to conquer the demerits?


 Artificial Intelligence is a machine. One of the primary advantages that come by default is its human-error free nature. It can perform repetitive tasks, all with equal precision.

While we are on the topic of repetitive tasks, many, if not all of these will be replaced by automation. Human skill will no longer be required for tasks at the menial level because a robot is fast and error-free for the most part. .  Think about it: self-checkout stands that have replaced human manned cashiers are way easier. Instead, there will be an increased demand for workers for sophisticated tasks

Employers will also benefit from this replacement in the long term. AI doesn’t require health benefits or takes sick days off. All it needs is a few tweaks here and there once in a while.

As we mentioned above, AI does not have the limitations humans face. They can work in extremely hostile environments and gather information for us from inaccessible areas, that couldn’t have been obtained otherwise. So whether it is inserting a tiny camera into the human artery or going for space explorations, robot penetrate every field of life.


Robots are expensive to build, design, and repair. It requires painstaking programming on the developer’s part and may take years to build even a simple robot. The labor that AI threatens to replace can be acquired at much lower costs when compared to the cost of replacing a human with a machine.

Similarly, even though the devices that have artificial intelligence embedded in them are high end for now. This means not everyone has access to them.

Apart from this, there’s also the ethical issue that tags along with AI. Many feel uncomfortable with the concept of human-created intelligence and brand it as playing god. People also fear being replaced by machines at their workspaces.

Just as machines can be good, they can make causing destruction easy, if put into wrong hands. Intelligence like IoT can be hacked into and controlled remotely. Chances are, AI will also give rise to a different type of crimes as we consider all the opportunities it brings.

While some may take a relieved breath at this, but AI will perhaps never be able to replace human creativity. At least not with the technology we have. It will always be dependent on humans in some form or the other.